Project · 2025
Correre Naturale
Social rebranding · Instagram, YouTube, Facebook and TikTok
Alessandro Bigatti was Content Strategist & Social Media Manager of Correre Naturale, the running project founded by Daniele Vecchioni. Between May and December 2025 he led the complete social rebranding and handled the whole content cycle. On Instagram the profile grew from about 90,000 to about 120,000 followers.
At a glance
- Starting point
- An already large community: about 90,000 Instagram followers in May 2025. The work wasn't starting from zero: it was a complete rebranding of an existing social presence.
- Role
- Content Strategist & Social Media Manager
- Period
- May – December 2025
- What was done
- Social rebranding across Instagram, YouTube, Facebook and TikTok: strategy, editorial plan, formats, shooting and editing, carousels built from Trustpilot reviews, a DM funnel with ManyChat. In the same period, the rebranding of Daniele Vecchioni's personal brand.
- Documented result
- Instagram from about 90,000 to about 120,000 followers, May – December 2025.
- Tools
- ManyChat, AI
Who did what
Alessandro
Content Strategist & Social Media Manager
- Strategy, editorial plan, copywriting and new formats.
- Shooting and editing, with a graphic designer and a videomaker.
- Publishing on the four channels, community management, KPI analysis and reporting.
The others
The team
1 graphic designer and 1 videomaker.
The rebranding
Correre Naturale is a running education project with an already large community: when Alessandro arrived, in May 2025, the Instagram profile had about 90,000 followers. The work wasn't starting from zero: it was a complete rebranding of an existing social presence.
One of the brand's requests was to make the most, on social media, of the many positive reviews collected on Trustpilot.
Strategy, editorial plan, copywriting and new formats: series of running tips, narrative and educational content consistent with the rebranding.
Alessandro handled shooting and editing together with a graphic designer and a videomaker. The Trustpilot reviews became editorial carousels instead of plain screenshots.
The DM funnel
In Instagram DMs, a conversational funnel with ManyChat, supported by AI:
- A comment with a keyword
- A personalised reply in DMs
- When useful, a link to the articles on the website
Management and results
Publishing on the four channels, community management, KPI analysis and reporting.
- From about 90,000 to about 120,000 Instagram followers May – December 2025
Daniele Vecchioni, personal brand
Daniele Vecchioni holds a degree in sports science, is a personal trainer and the founder of Correre Naturale. He has published three books on running, including “Correre naturale”.
In the same period, between May and December 2025, Alessandro led the social rebranding of his personal brand on YouTube and Instagram: strategy, editorial plan and formats, shooting and editing, community and reporting.