Alessandro Bigatti — Content Strategist & Social Media Manager
I define the strategy, build the format and lead the team that makes it, then I run the social channels. For companies, agencies, creators and productions.
Numbers and projects
- 200M+ YouTube views
- 415K+ New followers & subscribers
- 1,500+ Pieces of content published
- 5+ Years of experience
Combined data across the channels and projects managed, from 2021 to today.
Projects
Experience
- 2021
- 2024
- 2025
- 2026
GrenBaud
Since 2021 · now on individual projects
YouTube channel: March 2021 – December 2024
Content Strategist & Social Media Manager
Editorial strategy, formats and publishing for the YouTube channel, with a team of up to 3 people. On live and special projects, writer and production, with teams of up to about 10 people.
- YouTube channel La Tana del Frerito, 2021 – 2024
- Kick Seven, 2024 – 2026
- Circus FC, since 2024
theShow.
June – December 2024
Intern
300-hour curricular internship: supporting the production of YouTube videos and their launch on social media, from shooting to performance analysis.
Circus FC — Kings League Italia
Since 2024 · now on individual projects
Content Strategist & Social Media Manager
Instagram strategy, with concepts and campaigns for matches and live events; coordinating a photographer, videomaker, graphic designer and social hosts; running the profile. Now on individual projects.
Alzati e Fattura Live
March – May 2025
Content Strategist & Social Media Manager
Communication strategy for the third edition of the event: reels and carousels for the launch and promotion, live coverage, social media management and post-event formats.
Correre Naturale + Daniele Vecchioni
May – December 2025
Content Strategist & Social Media Manager
Social rebranding across Instagram, YouTube, Facebook and TikTok: strategy and editorial plan, shooting and editing with a graphic designer and a videomaker, community and reporting.
Striscia la Notizia
January – February 2026
Graphic Art Director
Assignment via LOVIT S.r.l. Head of the graphics department, with 4 graphic designers: titles, opening sequence, segments, lower thirds, backdrops and animations, working closely with writers, direction and production.
Kick Seven
August 2024 – August 2026 (ended)
Writer & Social Media Manager
One of the four creators of the format; rules and game mechanics; head writer on the third edition and social media management. Relaunched with Kick from the third edition.
How I work
From strategy to content, all the way to social media management
I can handle all three phases, from the idea to publication, or only the one your project needs.
01 · Strategy
Content & social strategy
I analyse the project, the audience and the goals, and define positioning, tone of voice and formats.
For example
02 · Creation
Creative direction & production
I turn the strategy into content, from concept to production, and lead the team that makes it.
For example
03 · Management
Social media management
I publish the content, manage the community and analyse the results.
For example
About
Strategy and production, in one profile.
Alessandro Bigatti is a Content Strategist & Social Media Manager from Milan. Since 2021 he has worked on projects all over Italy, across entertainment, the creator economy, sport and personal brands.
He works with companies, agencies, creators and productions. He can follow a project from the idea to publication, or step in where he's needed: content strategy, creative direction and production, or social media management.