Project · 2024 – 2026
Kick Seven
Live-streamed reality show · originally Sette Reality Show
Alessandro Bigatti was Writer & Social Media Manager of Kick Seven, GrenBaud's live-streamed reality show, launched in 2024 as Sette Reality Show. He is one of the four creators of the format, with GrenBaud and Christian Castiello, and was a writer on all three editions, in a team of two writers.
At a glance
- Starting point
- Sette Reality Show, GrenBaud's live-streamed reality show, created in 2024 from an idea by four writers. In 2026 the third edition became Kick Seven.
- Role
- Writer & Social Media Manager
- Period
- August 2024 – August 2026 (ended)
- What was done
- The format across all three editions: rules, game mechanics, points system, casting, running orders. On the third edition, the live streams as head writer. Content strategy and management of the Instagram profile.
- Documented result
- The Instagram profile, 30 days to 30 July 2026: about 6.5 million views and about 629,000 accounts reached (Instagram insights).
- Kick Seven on air
- 20 July – 2 August 2026, live on Kick
Who did what
Alessandro
Writer & Social Media Manager
- Writer on all three editions: rules, game mechanics, points system, casting, running orders.
- On the third edition, head writer and the only writer on site: locations, props and production.
- Content strategy and management of the Instagram profile.
The others
GrenBaud and Christian Castiello
With Alessandro, among the four creators of the format.
The writing team
Two writers, Alessandro included, on all three editions. The Kick Cards and the Kick Room were conceived by the writing team.
The directors
2 directors, coordinated by Alessandro on the third edition.
A videomaker
A contribution to producing the content for Instagram.
The format
Sette Reality Show was created in August 2024 as GrenBaud's live-streamed reality show: the contestants live together, compete every day and collect points until the final. The first edition aired in September 2024.
The format came from an idea by four writers: Alessandro, GrenBaud and Christian Castiello are the three still involved today.
The third edition: Kick Seven
In 2026 Kick was looking for an ambassador to launch the platform in Italy and chose GrenBaud. The format was adapted and pitched to Kick: the third edition became Kick Seven, with eight contestants in a villa, live 24 hours a day from 20 July to 2 August 2026.
Kick in the format
The Kick Cards, cards with powers and game mechanics, and the Kick Room, one of the main spaces, built around the platform's identity, were conceived by the writing team. Two ways of bringing the brand into the game instead of placing it alongside.
The live streams
Only on the third edition was Alessandro head writer: he was the only writer on site, coordinating 2 directors, and handled locations, props and production.
Results of the show, third edition
20 July – 2 August 2026
- about 3,500 average live viewers
- about 20,000 concurrent viewers at peak
- over 100,000 USD generated on GrenBaud's Kick channel through subscriptions, partner earnings and donations
Social media
The Instagram profile, run by Alessandro
30 days to 30 July 2026
- 6,499,756 views
- 628,816 accounts reached
- 73.5% of views from non-followers
- 75,074 interactions
- +3,471 net followers
- about 9,000 followers, from zero three editions, 2024 – 2026